We already write online content pages or blog posts for our clients but what we found is our content distribution strategy is not that much effective as it should be. So what’s the reason behind this.
I guess content marketing is like riding a huge wave of opportunity and social media platforms are like standing rocks that gives hikes to our overall content distribution strategy. Today companies large and small are waking up to the fact that social media platforms are extremely powerful tools to share your content across the world. These platforms open up a wide range of opportunities to make your content worldly visible. Now you don’t need to wait for the visitors to stumble upon your website to have a look on your content, just sharing your content to your personal social media profiles will get you many new prospects and you surely have an opportunity to convert those prospects into valuable customers.
But to gain this huge exposure across social media giants, you need to create an informative content that is well optimized to share online. Here I am explaining some of the ways by which you can make a highly social media friendly content. So just relax and have a quick look on the mentioned tips:
Write Eye-catching Headlines:
Whether people are browsing their Twitter streams, Email subject line or Facebook feeds they hardly spend 2 minutes on a single post. So to make people more interested in your blog posts try to make more catchy headlines to attract their attention. And I guess adding a funny or emotional touch to the titles is more likely to win the attention of people on social media.
Write about what is new or topical:
Just take an example of TV news or newspapers, they are full of latest updates of the market and I think everyone interacts with them at least once in a day. The same thing you need to do with your blog post. The more latest you write the more your chances to be on the top of social counts.
Add social sharing buttons early on the page:
Make your content distribution more obvious just by adding call to action social sharing buttons either at the top or at the bottom of your content page. Wherever you add these buttons just make sure they are clearly visible to your audience and they do not require much efforts by your readers.
Write more “how to” pages:
Web is the ultimate source of solving all your queries and people mostly surf the internet in search of how to do something. And you can create a text -based solution for such how to queries but this won’t entertain the audience. So what you need to do is to add some multimedia in your blogs. This multimedia can be a video, a gif or an interactive image that is of the interest of the people.
Well all these are my already implemented suggestions that really gave me a good social media reach. If you also have some ways then feel free to deliver them here in the comment box below.