Wednesday, 11 September 2019

Awesome Arduino Ideas for Beginners : Best Projects of 2019

My first encounter with Arduino was at a friend’s place who was using it for home automation. I really liked the idea of switching off the lights and Fan automatically when he leaves the room. Sound like some sci-fi, right?

Later I researched a lot on Arduino and made some simple projects. My love for Arduino still continues. To that end, I have compiled a list of some awesome Arduino ideas for Beginners. I have also added the best Arduino projects of 2016 which can inspire the Nerd inside you!

1. Dancing LED Cube


This Arduino project is my favorite one. It looks overwhelming at once but is very easy to create. If you think 8*8*8 version is too big, try 4*4*4 one. You can add a timer or alarm to it to play it at specific times or just keep it running in your room for that disc like feel.

Link for Project Idea 8*8*8

Link for 4*4*4 Version


2. Motion Detector Alarm

This is nice little Project Idea which can detect motion and play the alarm. You can use this for anything related like switching on the lights or playing a song when you enter home.

Link for this project


3. Sun Tracking Solar Panel

Make a solar panel which can move according to the position of the sun.

Link for this project


4. Digital Clock with Alarm

You can make a full fledged alarm clock with multiple features. Try it here


5. GPS Tracker, track a vehicle or a person using this.

Using this project, you can track location of anything. Can be very helpful if you want to track your vehicles.

Link to this project idea here

Below are some best Arduino projects in encountered in 2019


1.Weather Display Watch



This is very nice little watch which looks very cool and can be done is in less budget.

Link here


2. RainBow Lamp

This project was also featured on Arduino’s Official website. This RGB lamp is very much inspired from Philips hue lamp. You can setup any color depending on your mood.

See it in action below

Project link here


3. Self Driving Tricycle

This Project was developed by University of Washington.

Project Link here


4. Open a Door Using Fingerprint scanner

Add your fingerprint authorization and use it to open a door of your room or garage or a Safe.

Try it here.


5. Motion sensor projects

Try these motion sensor spray project here and this screaming prank project here. Both are fun to do.



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Tuesday, 10 September 2019

Top Factors To Watch Out While Writing Test Cases For UI

Hello guys! Hope you are doing great today. After an overwhelming response I received from my previous post How to write Test Cases for Registration and Login Page, I feel sharing another piece of interesting topic for our tester community: top factors to watch out while performing a UI testing.



To Err Is Human

The same thing happens when we create test cases for software. And when testing a GUI , it is impossible to figure out every possible test case that creates a comprehensive testing environment. Hence, here I am trying to share your burden and feature a list of important test cases that are vital to result a flawless GUI.

Well, before we dive deep into the following test cases for UI, let us prepare a checklist for our GUI testing:-

  • Checking length, width, position, and size of numerals and characters. You also have to make sure that numerals and characters are accepted in the textbox or not.
  • Checking the occurrence of error messages for any faulty input or process
  • Checking whether GUI elements are in order
  • Checking if images are properly aligned on every page
  • Checking if images are of good quality and clarity
  • Checking if the font is easily readable to human eyes.

Now, here are the 16 factors for testing GUI of a software or a website which you need to be mindful of.

1. For Mandatory Fields
Make sure that if there are mandatory fields in your website form, they are marked by red asterisk. Hence, it will be clearly displayed to users.

2. For Data Types
If your page includes specific data type fields like date, time, currency etc., verify that valid data is accepted by the input box.

3. For Field Widths
Verify that the width of data inputted into the textbox is less than the width of field. For example, if you have already limited the width of field as 120 characters, excess characters should not be allowed to be entered in the field.

4. For Onscreen Instructions
Any field or area on a page, if not self-explanatory, should include on-screen instructions that are helpful to users. Ensure that those instructions are laymen, concise and informative.

5. For Progress Bars
If your page is taking more than 5 seconds to produce results, your page should include a progress bar.

6. For Cosmetic Irregularities
Watch out for design irregularities on every page of your website. If not checked properly, it can ruin your user experience.

7. For Abbreviations Irregularities
If your page contains abbreviations, make sure that they are consistent on every page on the website. Font style and size that are predefined should be followed.

8. For Type Ahead Option
If your UI contains drop down lists, check whether “type ahead” is included or not. Let’s take an example, there are more than 100 names in the list like list of countries. The drop down list should include “type ahead” function to facilitate selection of the desired name.

9. For Shortcuts
If shortcuts like Ctrl + C are allowed on your webpage, ensure that they are effective and consistent on every page of your website.

10. For Grammar and Spelling
Verify the content of your website and check diligently for any spelling or grammatical error.

11. For Buttons
Verify whether each button like OK, Submit or Cancel are in the right order on every page. Moreover, there should not be OK/Cancel on one page and Save/Cancel on another.

12. For Menus and Links
Verify that menu elements that are invalid or not applicable to the respective page are not present or at least disabled on the screen. When talking about links, links should be placed in the same pattern (there should be enough space between two consecutive links) and their color should be consistent.

13. For Color Scheme and Images
Ensure that page uses the right set of color scheme and the website follows a consistent pattern throughout. Header colors and background colors should be predefined in the scheme. Also, make sure that images you introduce on every page of your website are in order. You can know more about it in our previous article about choosing right color scheme while web designing.

14. For Font Type
The font sizes should be consistent throughout the website. Professionalism of a website or a software should be kept in mind while deciding a font type.

15. For Error Messages
Verify whether error messages are grammatically correct and informative.

16. For Scrolling and Error Logging
If there is an error on a page, it should be recorded or entered to a log file or database for later analysis and rectification.

If any data presented in table format is going past one page, make sure that scrolling the page will not break the table and keep the heading of the table undamaged.

Some Tools To Help Your GUI Testing

Name
Works With
Tests
Developer
Web (cross-browser)
Web
Collaborative project
Windows
Windows, Web
Hewlett-Packard
Windows
Windows, Web
Micro Focus
Windows
Windows, Android, iOS
SmartBear Software
UNIX
X Window
GNU Project, Henrik Sandklef

I hope this piece of information guides you while creating test cases for your software’s GUI.

Great going guys have a nice day!
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Your Business Is Vulnerable Online, Here Is How To Secure It

Your Business is vulnerable online, here is how to secure it. The internet is growing faster and so are the hacking attempts. The latest stats on online security breaches are shocking. Here are some facts:

A report by Symantec in 2016 stated that small businesses were the main target of the phishers during the previous year. [Source]. Many of you will be shocked to know that 50% of the business is exposed to threats like SPAM, Phishing, data breach, etc. [Source], even with secure firewalls and protocols.



Above mentioned statistics give a clear message on how important online security is for businesses. Here are some crucial steps you need to follow to secure your business from online attacks.

Ensure Two Factor Authentication

Most of the data breaches happen when hackers sneak into emails or other employee accounts. Business mails can have very important and sensitive data which anyone(Hacker, competitor, Individual) can use for unethical benefits. Two Factor Authentication ensures dual check over authentication. For verifying the right owner, an OTP is sent to the user on his registered phone. This OTP should be verified in a given time during authentication. OTP has expiration limit ranging from 30 Seconds to 3 Minutes, hence contributing to another level of secure authentication. This dual auth makes accessing impossible for hackers with the right credentials to get access to private data.

Introduced BYOD? Ensure this

No Doubt many small businesses have adopted BYOD (Bring Your Own Devices) but there are certain risks involved too.

Introduce a clear and strict BYOD policy for your company. A clear BYOD plan/policy will help you in legal actions and employees will also have a clear idea of dos and don’ts.

Clear Strict Password Guidelines

A simple password can be an easy target for hackers. Make sure that everyone uses a strong password. It is also seen that sometimes employees have to use a different password for different accounts (salary account, Attendance, email, Leave management). As it is obvious that employees can’t remember all these passwords, they end up writing them somewhere. This is where the risks rise. How about introducing Single sign-on to make sure there is only one login for all web properties you have? Know more about it here.

Install a good antivirus

Having an Antivirus installed in your system is a must these days. It not only keeps you safe from the virus but also keeps an eye on trojans and malware. My personal favorite is Bitdefender and if you are buying it for your business in bulk, use this Bitdefender coupon. Also, make sure that employees get regular antivirus updates because an outdated antivirus will be equivalent to useless. Run regular full scans and make it a policy for employees or IT admins of your company.

Stop using cracked or pirated software, themes

In order to save money, one of my friends downloaded a pirated design to develop a website for his startup. Little did he know that such themes and design have malicious scripts installed. Soon the hackers got backdoor entry and started sending emails on his behalf. Such breaches and hacking incidents are very common these days, and pirated content is the main reason behind such issues. Using Pirated material is also a disrespect to the developers who put lots of effort into developing them.

Keep your Wifi safe

This is one of the most important aspects of online security which is neglected too often. You will be surprised to know that there are certain apps and tools to hack wifi. And once hacked, the hacker can not only use your wifi speed but can also access your data sent and received transmitted from the machine. They can see what websites you are visiting, eavesdrop every link and can even inject scripts! Scary, right?

Here is how you can secure your wifi

Make sure that the router credential is secure enough. I have seen many IT admins leaving the credential default as “Admin, Admin” which makes the router vulnerable to hacking.
Keeping default SSID is also not a good idea. Always change the default SSID name.
The wifi password should be changed from WPA to WPA2 and above encryption methods.
If there are a limited number of machines to be connected, you can filter mac addresses so that only authorized machines can get the wifi access.

Keeping your business secure is a very crucial step towards success. Hence it is very important to keep yourself secure these days.

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Tuesday, 27 August 2019

9 Awesome Puzzles to Churn your Programming Brain

When it comes to sharpening programming skills, puzzles are fun indeed. Puzzles not only help you to learn a new language in a better way but also make you crave for more difficult problems, Bon Appetit! Go ahead and challenge yourself with these awesome hand-picked puzzles for programmers that will put your brains to test and boost your learning process.


Some Popular Puzzles for programmers


Puzzle 1: Tower of Hanoi puzzle

The classic puzzle – the tower of Hanoi is a very famous method to study recursion. The puzzle has three major rules.


  • You have to move one disk at one time
  • You can only move the topmost disk from the tower
  • A large disk can never be upon a smaller disk


Well, you can solve the puzzle in 7 simple steps {as 2n-1 steps where n= number of disks}.
The algorithm for the puzzle is as follows:-

START
Procedure Hanoi(disk, source, dest, aux)

   IF disk == 0, THEN
      move disk from source to dest         
   ELSE
      Hanoi(disk - 1, source, aux, dest) // Step 1
      move disk from source to dest      // Step 2
      Hanoi(disk - 1, aux, dest, source) // Step 3
   END IF
    
END Procedure
STOP

 Puzzle 2: The Best Sub-Array Problem


The Best Sub-Array Puzzle is may seem ignorable at first sight but it is tougher than it looks. The puzzle is all about finding the sub-array which sums up to be the largest value.

Note:- make sure that your array contains negative element because if it contains every element as zero or positive, the sum of all slots will be the best sub-array.

The Process:-

Let’s take an example of an array: {1, 1, -5, 1, 1}. You have to always add the first element with the sum of adjacent elements. For example, add 1 with 1and then add 1 with ‘the sum of 1 and -5’, then add 1 with ‘sum of 1, -5, and 1’ and so on.

After reaching the endpoint, discard the first element and perform the process with the other adjacent elements until you reach the endpoint. You will find a subarray to be the best subarray. In this case, there are two slots: [4,5] and [1,2] with the sum as “2”.

Here is the code for the process:-


BEGIN
 best_sum := 0;
  FOR a := 1 TO n
   DO FOR b := 1 TO n
   DO BEGIN
      local_sum := 0;
      FOR i := a TO b
        DO local_sum := local_sum + Slots[i];
        best_sum :=
      GREATEST (local_sum, best_sum);
END;
END;



Puzzle 3: Three Warehouse Puzzles


The puzzle of three warehouse tests your reasoning where you have to shift elements from a warehouse in the number of three where you have two distribute two elements to other warehouses and keep one for yourself (you have to discard that element from the puzzle).

You have to move three clips from a warehouse in such a way that there is at least 0 clip in the warehouse. You have to distribute clips to the other two warehouses by eliminating one clip every time. Continue the process until you reach a point where you do not have three clips to move from a warehouse.

Here I have taken an example of three warehouses A, B and C with the count of 3, 1, 4 clips. I start the process with warehouse A where I have moved 3 clips, distributed it to others (B and C) and eliminated one. The process gives the count of (0, 2, 5). The further processes give results like (1, 3, 2), (2, 0, 3), (3,1, 0), and (0, 2, 1). All warehouses have less than 3 clips. Hence, the process stops.
You can prepare your own warehouse and test your programming skills.

Puzzle 4: The Rickety Bridge Problem


Four travelers have to cross a shaky bridge at night. The bridge can only bear the weight of two persons at a given time and a flashlight is needed to cross the bridge. There is only one flashlight available among the group.

Now, no traveler walks with the same speed: it takes 1 minute for the first traveler to cross the bridge, whereas it takes 2, 5 and 10 minutes for the second, third and fourth traveler to perform the same task. Moreover, while crossing the bridge in a set of two, the faster traveler has to match the pace of the slower ones. Hence, how much time (least amount) will it take for all travelers to cross the bridge?

It will take 17 minutes for travelers to perform the task. How? Let’s find out.

  • The first and the second traveler can cross in 2 minutes – 2 minutes
  • The second traveler comes back in 2 minutes- 4 minutes
  • Now, the third and fourth cross in 10 minutes –14 minutes
  • The first comes back –15 minutes
  • Then, the first and second cross together within 2 minutes, making it a total of 17 minutes.


Puzzle 5: The Lake, the Goblin and You


You are in the center of a circular lake and a goblin is waiting on the shore to kill you. The goblin never eats, sleeps and cannot swim but has got great eyesight. He is logical and will do anything which is possible to get you.

Now, you can outrun the goblin on land but he can run four times faster than your boat. How will you escape him?

Solution
It’s simple.

r= radius of circular lake
e= very small distance

Paddle r/4 – e away from the center of the lake. Maintain the distance and now, paddle around center of the lake as long as you reach the side opposite to goblin. Hence, the goblin would have to run faster than his maximum speed which is not possible. Now, paddle in a straight path against the location of goblin towards the nearest shore. Paddle up to the distance of   ¾ * r + e whereas goblin has to run more than four times faster which is pi * 4.

Puzzle 6: The Perfect Murder


A person shoots his wife. Then she holds her underwater for 5 minutes. Finally, he hangs her. But after 10 minutes they both go out together and enjoy a wonderful dinner together. How can this be?
The person is a photographer. He takes his wife’s picture (shot her), held her picture in water for 5 minutes (held her in the water) and hanged it to dry (hanged her). After 10 minutes, he went out with her for dinner.


Puzzle 7: The Birthday Cake Problem


A circular birthday cake has to be divided into 8 equal pieces within 3 cuts. How can you do it?
Cut the cake in the horizontal and vertical direction. Now as your cake is cut into four equal pieces, arrange these pieces in a stack. Afterward, cut the stack in half. Thus, you will have 8 equal pieces.

Puzzle 8: Where Did The Logic Go?


Here’s a code in PHP which asks input from the user and checks whether it is in range or not.

if($max<20 and $min>15)
{
echo 'in range';
else
 echo 'out range';
}

Thus, if we pass values 15 and 10, $max=15 and $min=10, which means $max<20 is true and $min>15 is false. It will show true and false.

Now,

$a=$max&lt;20;
$b=$min&gt;15;

then the logical expression:
$inrange = $a and $b;

Hence, it can be written as:-

if($inrange)
{
echo 'in range';
else{
echo 'out range';
}

Now, when you compile the program with the same inputs, it shows $inrange=true whereas it should have shown the expression as false.. How did it happen?

Reason:-

Here, $inrange=$a and $b;
is considered as
($inrange=$a) and $b;

Hence, as assignment is evaluated as a high priority operation, it is performed earlier.
Thus, contrary to the expectations, the in-range value is shown as true because the in-range value is evaluated as $a and not “$a and $b”.

Hence, to solve this problem, you have to replace “$inrange=$a and $b” with “$inrange=($a and $b)”.

Puzzle 9: The False String


Here is a code in PHP which says:-

$string="abcdefg";
$target="a";
if ($result=strpos($string,$target))
{
echo("found ".$result);
}else
echo("not found ".$result);
}

The ideal result should have found the target and considered the value as true. But, the result is shown as “not found”. Why?

Let’s find it out:-

Do you remember that all values convert to true except for:-


  • SimpleXML objects created from empty tags
  • the special type NULL (including unset variables)
  • an object with zero member variables (PHP 4 only)
  • an array with zero elements
  • the empty string, and the string “0”
  • the float 0.0 (zero)
  • the integer 0 (zero)
  • the boolean FALSE itself

Hence, in this case, as our target is ‘a’ in the above code,  the value will get converted in False and strpos will be zero and the message will be ‘not found’.

The solution to this problem is:-

$string="abcdefg";
$target="a";
if (($result=strpos($string,$target))!==false)
echo("found ".$result);
}else{
echo("not found ".$result);
}
In this code, “!==” checks the type of the value and makes sure that it is not false, thus preventing it from type juggling and converting into false.

Elongate this list by sharing your favorite puzzles or share your experience while solving these puzzles here in the comments. Always remain adventurous.

Happy Coding!



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Tuesday, 16 July 2019

Search Engine Optimization for Business

In the world of business one of the things that many people have to consider in today’s market is how they want their business portrayed online. While it may seem like it is easy to break into the online world of business the fact is that often times people don’t understand what search engine optimization is and how it can be potentially bad for your business if it isn’t done properly.


Search Engine Optimization Consideration

There are a variety of things that must be taken into account when you decide to put your business online. One of the most important things to consider before you ever begin is what type of information that you want to put out there for people to find. Obviously, the goal is to market your business and drive traffic, but how do you want to do that.

High quality content is one of the most important things to consider when it comes to SEO. Even if you have great code and great HTML tags it won’t make any difference if the information that you are putting on a blog or website is low quality.

As with any relationship you have to build trust with your audience. Much like face to face interaction it is important to build up a relationship with the search engines. It is extremely important to use high quality links as well as high quality content. You can also build trust with people who are already successful in online business. Follow their example. If what they are doing them is getting them highly ranked than attempt to follow their blog or page structure.

Building Dynamic Search Results

Go to your search engine of choice and research something. At the very top of the page you will get the highest-ranking results. This type of search engine optimization is achieved in one of two ways. Either the quality of the content on their pages is outstanding or they are paying an outside source to keep their webpage at the top of the search engines.

It can take years to learn the best way to achieve the best search engine optimization. However, if you don’t have to time to dedicate to building your online presences there are companies out there that specialize in ensuring that you rank high. However, they also come with a high price.

Before of how you achieve your optimization status though. A simple misstep can land you out of the ranks of all search engines and it will be nearly impossible to find in a search in the future. Once you land yourself on the “black hat” list or the “spam” list in the world of search engine optimization it becomes extremely difficult to gain back positive status.

As with any type of online business venture always do your research. Talk to as many people as you can who are successful and rank high in the search engines. It will take a little bit of time and effort on your part but with the right combination of know-how you can be ranking in no time.


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Monday, 29 April 2019

How To Insert Keep Notes in Doc Plus other Keep Tips For Better Productivity

To be honest, I literally hated Google Keep when it came as default with my Nexus 5 Phone.  I was using Evernote back then. But gradually I have developed interest towards Keep due to its lightweight and non lagging interface.
So, the much awaited Google Keep Feature is now on the floor – Keep is now integrated with G Suite. Read more about it and a few other tips on Keep below.

1. You can now add your Google Keep notes in doc right from Docs menu.

Some of the blogs have reported that it is available for G suite only but I can see that the update is rolled on regular Google accounts too.
The Above GIF by Google’s Official G Suite blog shows how you can easily fetch notes from keep to docs. You can fetch the notes from keep to docs and you can save the content from Google Docs to keep too. Just Select any Text, right click and choose “Save to Keep notepad”
Many of the keep users don’t know but there was a “copy to google doc” feature already available for desktop users. (keep.google.com)

2. Add reminders in Google Keep

You can setup reminders in keep. You can also set it up for daily chores like feeding your pet or buying groceries. Make sure your desktop notifications for Keep are enabled.
P.S. if on phone you can also set up place based reminders. For example, you can remind yourself to workout when you reach home.

3. Segregate notes using Labels

Using Keep for multiple things like homework or some event? Create Labels and add a label to each of the notes for easy organization. You can also add labels by typing #yourlabel and that’s it. No more messed up notes, yay!

4. Add Keep widget in your phone.

Add your desired keep note to the home screen of your Android using the Keep widget. You can choose which note you want to display. Using the widget you can also add a note or an image and view the existing notes. For me, the Keep widget is a great way to remind myself about the important tasks I have.

5. Visual notes, add images to Keep!

Saw an awesome DIY bottle and want to make it too? Just save it to Keep by opening your camera right from the Keep dashboard and save the image as note or reminder!

6. Voice Notes

You can also add voice notes if you don’t want to type the notes!
Pro tip: Don’t have microphone in your laptop or PC? Or facing issue with recording on laptop, Just record using keep, open keep in desktop and download the file.

7. Save a Tab, Try the Google Keep extension!


Google Keep Chrome Extension is a bliss especially when you are a frequent keep user. It also saves you a tab.

8. Share keep with your friends, family, and colleagues and let them edit it too.

Just like Google Docs, you can also share your keep notes with your team and friends.

9. Make a checklist!

Add checkpoints to your tasks and mark them check when you are done. The checked points move down to the list.. [Though you can change that in settings]

10. Add a pinned note

Want to keep a note always at top? Pin it.

11. Keyboard Shortcuts

Here are a few shortcuts which can be really helpful.
  • c: Create a new note
  • /: To search from the list of notes
  • ESC: Close Note after editing
  • J and K: Move to next or previous note
  • N and p: To Move to next or previous list item in the note
  • ?: For opening the complete list of keyboard shortcuts

Happy Notes.


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Thursday, 28 February 2019

5 Ways To Design Click Worthy YouTube Thumbnail

YouTube is a huge marketing platform for your brand. With so many articles and blogs published on the internet, there is an overload of written information. Users are tired of reading long press releases or blogs. They want something that is interesting and short but conveys the whole information. That is why video marketing is on the rise.

5 Ways To Design Click Worthy YouTube Thumbnail


YouTube is the best platform for video marketing. But like every other platform, it also needs a bit of work.

To make users click on your video, you need great and relevant content. But most importantly, you need a great click-worthy YouTube thumbnail.

A thumbnail for a video is like a book cover. It is the one thing that can convince your users to click on the video.

YouTube knows the importance of a good thumbnail. Therefore it is developing an algorithm that will help you pick the right image for your videos.

If you don’t know much about designing a good thumbnail, we have some tips for you to get started.

Here are 5 ways to design a click worthy YouTube thumbnail:

1. Always use a relevant image

The image should justify the video you are making. Whether it’s a tutorial or travel blog or video that talks about a product; think about the message you want the user to get. Now, use a photo that corresponds to that message.

For instance, if uploading a cooking tutorial, using a picture of the final dish as the thumbnail makes the most sense. Likewise, use the photo of the product you will talk about instead of old products of the brand.

Moreover, use close-up shots of photos as users can see them properly in a thumbnail format.

2. Use colors in the image wisely

Make your thumbnail image bright as it will help you stand out amongst the competition. Don’t use too much color as it will look cheap. But edit and use filters on the image to make it pop out, and catch the eye of the user.

3. Add text to the image

Another tip that will help you design a click-worthy thumbnail is to add text to it. Use the title or add some keywords to the thumbnail image so that the users know what the video is all about. Without reading the title, they are aware of the content and will immediately click on it if it’s catchy.

Don’t use more than two fonts for your thumbnail text. It should be relevant to the image, short and catchy. Moreover, design it properly so that it doesn’t overshadow your main picture.

4. Make sure you design the thumbnail as per the size requirement

YouTube thumbnail also has size measurement- 1280*720 pixels for the best quality. If you don’t follow this measurement, your thumbnail will pixelate when opened in the full screen of YouTube video player. A thumbnail with proper measurement, will look just right, clear and catchy. But if you use a smaller measurement, then it will look distorted and stretched.

For making the proper thumbnail with the exact size, use the Canva youtube thumbnail maker tool. You will find all the tools you need to design a click-worthy thumbnail here.

5. Use image of a person on your thumbnail if possible

Whenever possible, use the image of a person for your thumbnail. It will connect with people more and make sure that the image is a close-up shot. It will ensure that your thumbnail stands out no matter what device the user views it on. If the face of the human emotes perfectly, it will clearly speak volumes about your video’s intended message.

Bonus tip: It is important to test your thumbnail. Use the A/B testing strategy to optimize your channel. Also, if you feel like the thumbnail is not working, change it.

Be honest with your thumbnail; don’t click bait as people are aware of it. I hope these tips help you to design great thumbnail for your YouTube channel and it flourishes.

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Friday, 18 May 2018

The Ultimate Branding Secrets For Photographers

The Ultimate Branding Secrets For Photographers

Every business needs a unique name, image, and design that represents what it stands for, and what services it will provide to a consumer.

This naming, designing, and giving a visual outlook to your business is known as branding. Branding helps the customer differentiate between your product/services from others in the market.


Just like any other business; photography business needs a brand too because branding is just not finding unique names or fancy logos. It’s about connecting emotionally with your consumers. And when people go to photographers it’s because of some emotion they want to capture and memories to store.

Hence, branding your business is like a rope for your success. A better brand makes people believe in your vision and dedication; and not take you as another person looking to kill time or chasing a dream that changes every week.

Branding is a hard, time consuming and meticulous process and it needs focus, research, and patient. So here are some branding tips for you budding photographers.

1. The logo

The logo is the face of your brand that will go on your business card and on billboards or newspapers if you ever feel like advertising. So, while finalizing a logo, keep all these things in your mind.

A logo should be simple and elegant not fancy; it should be short, catchy but descriptive. It should be readable whether used in color or black and white. Also, most importantly it should be able to do justice to the type of photography you do.

Research well on Google, look at successful brand before going in guns blazing at your own logo and coming out with something that just doesn’t work. For those, who don’t want to get themselves into DIY designing, can look for online photography logo maker tools. These tools are absolutely free and can help you create a decent logo within minutes. Although if you are looking for something expert level, investing a designer might be a wise idea.

2. The color of the logo and overall feel of the brand

A photographer’s work speaks about his personality and that’s what you need to bring into your branding too. The overall feel of the branding should go with how you are as a person and what your work is all about and what it depicts.

If your work is bold you can’t have a logo with pastel colors or typefaces. If you prefer clean and simple but elegance goes with a modest logo.

Similarly, colors also affect your brand. Some colors don’t go together so research well before using any of them for your visualization. You can read here how colors can impact the overall message when it comes to logo designing.

3. Being original is the call of the hour

Breathe and take a moment to decide what is different about your style of photography. How are you artistically and creatively different from other photographers and then will all this mind, build your branding strategy with your unique selling points.

Getting inspiration from other people’s work is fine but don’t go ripping off everything they did. Be original, consumers always look for the next thing and maybe your originality will give them that and you more clients.

4. Seek professional help

Hiring a professional designer or branding expert is money well spent. A professional will learn everything about your business and what it stands for and design accordingly. It will give a signature look to your brand that will be just perfect for you.

But hiring professionals is good money so only invest in this if you are dedicated and sure about taking the next step.

5. Create an online presence

The importance of having exposure on social media cannot be exaggerated more. Everyone is on social media and it’s the right platform to promote your brand, impressing the minds of people with your work and keep up the clientele.

Instagram and Facebook are a great social media platforms to make an online presence. Just post your pictures, tag the involved people and add your website or contact details, the right people will surely look you up.

But digital marketing needs consistency, simplicity, and variety so don’t let your account go stagnant. Post regularly and mix it up.

6. Reach out to other like-minded artists

Like and follow the works of people and not just photographers you admire. Like their post, re-post their work and they will too hopefully give a shout out to your work.
This will increase your audience as you have just been exposed to their entire followers.

Branding is the need of the hour and once you have done it perfectly, you will be surprised with the results. But also remember no amount of branding, advertising makes up for poor work. So never let your work suffer. Your priority should always be photography and the quality you give to your customer. Never compromise with that.
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Wednesday, 21 March 2018

Marketing Strategies To Get Your Brand Noticed In 2018


Customer attention span is getting shorter every day! Would you believe the average attention span of a customer is less than of a Goldfish’s which is 9 seconds? With an average customer getting more than 10,000 messages from different brands every day, does your business really stand a chance? May be.. No???

Noise is getting louder guys!!!


Marketing Strategies To Get Your Brand Noticed In 2018



Okay let’s imagine this!

It’s 7am.

Your customer wakes up with his Samsung Phone Alarm. He puts it to off and wears his comfy Bata
slippers. He puts his Colgate toothpaste on his Oral B toothbrush and starts brushing teeth.

Next, he squeezes out the Himalaya Body Wash, shaves with Nivea shaving cream and Gillette razor. Also, uses L’Oreal shampoo and conditioner to wash his hairs.

Once done, he applies Axe deodorant and fixes his hair with Garnier Fructis Hair gel, also uses Dove body lotion on the body.

Now puts on his Monte Carlo shirt with John Players Jeans, complementing it with a stylish Titan Watch  and A woodland Shoes!

It’s 8am!

So guys, your customer has not even left the house and he has encountered more number of brands than you and I can imagine.

So in this ever increasing noise, how are you getting your brand heard?

This article is going to share some smart ways you can make your brand heard in 2018. Let’s get started guys!

1. Create an exclusive logo

For any company’s visual identity, Logo is the first factor that strikes in mind. So while you are working towards getting your brand more exposure, the first thing you need to check is the Logo. Check whether it resonates with your business name or not. If not, you need to start redesigning now guys.

The next thing to analyse is the color. Surface level study for the colors is going to help you in long run. Now, I understand, that everyone has its own color choices but there are certain association, we all make when it comes to colors. Being aware of these associations can help you design a logo that strikes the right chords among your customers.

For eg, if you talk about McDonald's, its logo color is the combination of Red and Yellow. On the other hand, Yahoo’s is of Purple and Coca Cola logo shows Red. One can easily differentiate Facebook and Twitter just by looking their logo color, right?

Once you are done with the colors, here comes the major part- designing! So no worries if you don’t have a professional designer by your side, look for Free or Cheap Online Logo Maker tools like Canva. Honestly, design schools are very easier to access and better too. But no matter which tool you choose, always keep the latest design trends in mind. For eg, flat designs are in right now, so unless you have some perfect idea in mind, don’t go to the opposite direction.

2. Stand out with your functional web design

Your website design is the extension of your website logo. All the analysis you have done in terms of font, color, shape regarding to logo is going to play an important role in web design as well.

But along with that, what matters more is the usability. The easiness of use is what impresses search engines and your customers more than ever. Make sure to pass the ultra modern or cutting-edge design if you are not a famous brand right now. Now many of you might think that if you are avoiding these styles, how will you stand out?

Well, guys, simply take time to build a lightweight beautiful website that can provide your customers a smooth experience and make them stick around. A website doesn’t have to look complicated to look stunning! Look at Medium and you will know. Also provide informational high quality content with neater design. Again, if you are a newbie here, don’t hesitate from taking professional help.

3. Start Influencer Marketing

75% of marketers today are trying their hands in influencer marketing, making it one of the most effective ways to get your brand noticed on www.

The basic concept behind influencer marketing is to connect with the influential people in the same niche and get them spread the word about you. These influencer when talk about you, build credibility for your brand. Social media posts, blog reviews, endorsements, etc are some of the forms of influential marketing, So if you are also planning for influential marketing, keep a story-to-tell ready and find a strategy that works for your brand and the influencer.

4. Create a Blog and keep it updated

Guys, blogging is not dead, not even close! Regular well strategized blogging not only creates brand awareness but also brings potential customers who might become your loyal customers.

The point here is that content marketing must be the solid base of your branding strategy. Content marketing is what tells who you are and why you are here. So start your company blog and above all, and don’t forget to keep it updated. Share useful information about your business, product and market. Also try to add humor element sometimes.

Don’t make the mistake of starting a blog and then leaving it for months or even years. Imagine someone finds your blog and see that the last post you published was 6 months ago, not a nice scenario, right? They might assume you are not in business anymore, and there my friend, you lost a potential customer!

5. Start email marketing

Email marketing is one of the best ways to get in front of your customers on a daily basis. So while you want to get your brand heard in this extremely noise world wide web, email marketing is your best bet.
The approach is not only helpful in digital marketing services. It helps you deliver the content your customers want, but also builds a platform to nurture long term relationships. Very old school yet highly effective, a must try approach if you want to give your brand the exposure.

Guys, branding is what makes you sustain which is why if you are not doing it right, think again! Follow above mentioned strategies to bring your branding journey on track.
Good luck!

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Tuesday, 7 November 2017

How To Sell buy Android Reviews


After creating and launching a new Android app on Play store, the next big agenda shows up, which is to make it hugely popular among all android phone users. Now, this target can only be achieved of the reviews of the app convey some positive message about the service. Hence, in order to increase Android reviews, the creator of the app starts to find out the best possible ways to make it happen at the earliest. Among those ways to buy Android reviews is one of the factors that you would consider doing, due to the fact that it will be adding value to the credibility of the app.



Therefore, to sweep away the market with your app, app developers prefer to buy reviews. And to know about the benefits before going for the final call, you should read about the advantages of having Android reviews and how convenient is to buy them from a reputable provider.
For instance, if an Android app has a set of positive reviews, the authenticity of its service quality automatically boosts. And other users also observe this response from the previous users and the cycle starts to improve, more people feel convinced and assured by such comments.

Now, while planning out a smart marketing plan, you need to work on the feedback and branding to evolve through the competition with absolute use of keywords, in which buying Android reviews add a lot of value. Here are the points for which developers go for purchased android app reviews, and the factors that most trustworthy service providers follow while offering their service:

1. Adds to the frequency of acceptance
Most of the users tend to rely on the apps, which have got positive reviews on a frequent basis, where every second review praise the service is more likely to be tried by new users. This phenomenon makes easy for the developers to attract more users repeatedly.

2. Improves usage without violating any rules
Many trusted apps are successfully getting more number of users, which is not violating any rules. And to make it happen an authentic and reliable source of service is playing an important role.

3. Detailed description makes them real
Those reviews that are not at all explained, can be pointed out as fake. But here when the developer buys Android reviews they are well-written in detail, which makes them more real and removes the tag of being spam. Therefore, a real review should look and sound like a real experience have been shared by the reviewer.

4. Real account write the reviews
When such highly cautious websites provide their service, its hard to tell whether they are written by a real one or not as the opportunity to write reviews is only given to the active users. That’s how they are able to maintain a sense of the dignity of their service and have been able to collect so much credibility.

5. App earns confidence
Having a set of genuine reviews can possibly give your app a respectable identity. And when your reviews are being received positively by the users, out of 1.8 billion apps very few are able to reach that place, then you have definitely earned a position among so many others.

6. Timely service at reasonable price
When your demands are delivered within time and without any complaint, it's quite a satisfactory experience to have. At the top of it, as a developer, you don't have to spend much and get quality service at affordable price.

7. A noticeable improvement in number of downloads

According to the customer experience, those who have opted to buy reviews have ended up with more uber of downloads the before, which is the ultimate goal of any developer. Buying reviews isn’t a bad idea at all, it's helping many apps to establish their dominance in the market. 
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