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4 strange landing page conversion tips!

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Your well-optimized  hosting landing pages are the fundamental and of course undeniable part of your successful inbound marketing strategy. These well optimized landing pages are the hub of all your lead generation efforts that’s why all your campaigns and strategies revolve around a custom landing page of your website rather than an ambiguous Home page where visitors have to guess what to do next.

So having number of landing pages can drastically increase your lead generation rates but only having a landing page is not enough. It also needs to look good to perform well. Well now it can be understood how challenging great design can be especially if you are not a designer. But don’t worry here I am making things a bit easier for you by sharing some of my tactics to build good looking and high converting landing pages. So let’s binge it!

Trick #1: Offer pre-filled form fields!

A pre-filled form can be spooky. Since these pre filled forms know about your leads and use that information to fill in the relevant fields. This can be anything like a single field for example their email addresses or the first names. With these pre filled forms all that users need to do is just a click on your CTA button. Trust me this cause an amazing increase in your leads.

Trick #2: Use Pop-Ups instead of full forms!

A single clickable button or a full length form- which will convert better? Obviously a click only will convert better even if it pops up. But how does it make sense?
The fact is that people do not want to make a commitment. By allowing them to click a CTA button, you can effectively convert your potential users into valuable customers.

Trick #3: Dynamic Text Replacement!

Well when words starts to spell themselves out, or when these words start changing on the page things got more scary than ever.  These dynamic text changing can help to increase landing page conversions. You can personalize your landing page appearance by customizing the text appeared on it based on what you know about your visitors.

Trick #4: Don’t forget to include Social Sharing!

Social media share buttons is definitely a wise choice to add upon your landing page. But what’s important is not the number of widgets you add but the quality of these added widgets i.e. the customer base those independent widgets represents.

So these are my strange but effective tricks to improve my landing conversion rate. If you any other point then do mention it in the comment box below.
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Social Media Monitoring Tools!!

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In the busy schedules of people, they really do not have time to be regularly active on their social media platforms. In such cases these social media tools are like life saver so know about what tools you can use to regulate your online presence with this fantastic info graphic.

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Make use of Free WordPress to get real Facebook likes!

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A great fan following on Facebook is what every business owner desires for today. And how amazing it is that you are just sitting back and noticing the increasing counts on your fan page. Well this is not an imagination, you can get it easily with just some smart efforts. As getting a page built and wish visitors will come is not today’s thing, Getting a real fan following requires more.

With this blog post I am highlighting 3 most effective tips to get more Facebook likes using WordPress that too without spending a single penny. So just hold on and dive into the details!

Ask for a Facebook like using a lightbox Popup!

This is I guess the most common approach to ask your visitors to like your Fan page. Well, this is an half and half situation that can make your deal or can break it. If you slap a popup in front of your site visitors as soon as they arrive on your web page, this will surely irritate them. But if you represent this lightbox before they leave the website then there are more chances to get the deal done. You can also set the time interval after which you want to display your lightbox popup.

The internet is filled with so many options for having a lightbox popup, Go for the one that best suits your requirements.

Don’t forget to include social sharing buttons on your blog posts!

C’mon, we all are aware of the importance of these WordPress social media plugin that allows people to share your content worldwide. But don’t place it all over your website, this is just useless. So be wise and choose your best destination that you find more sensitive from user perspectives and place there these social share buttons. Also bombarding your website with limitless social media platforms is another foolish thing. Just limit yourself to add only those platforms that are relevant to your niche and where most of your current customers are interacting with each other.

Redirect your subscribers to like your page!

Asking your subscribers to like your page is one of the most creative ways to increase your Facebook likes. But don't opt the same methods of email confirmation, despite of this thanks them for subscribing and give them a link to like your facebook page. Believe me, this is the most efficient technique to convert your subscribers into valuable fans.

Well options are numberless and I am eager to know them from your side. So drop your options here in the comment box below!

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Signs of Stress: where it hurts?

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Know what are the reasons of your stress and where it hurts the most. What others way stress can hurt you and what is the effect of this stress to the next generation. Learn all these thing via this single image.
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How to write a social media friendly content?

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We already write online content pages or blog posts for our clients but what we found is our content distribution strategy is not that much effective as it should be. So what’s the reason behind this.

I guess content marketing is like riding a huge wave of opportunity and social media platforms are like standing rocks that gives hikes to our overall content distribution strategy. Today companies large and small are waking up to the fact that social media platforms are extremely powerful tools to share your content across the world. These platforms open up a wide range of opportunities to make your content worldly visible. Now you don’t need to wait for the visitors to stumble upon your website to have a look on your content, just sharing your content to your personal social media profiles will get you many new prospects and you surely have an opportunity to convert those prospects into valuable customers.

But to gain this huge exposure across social media giants, you need to create an informative content that is well optimized to share online. Here I am explaining some of the ways by which you can make a highly social media friendly content. So just relax and have a quick look on the mentioned tips:

Write Eye-catching Headlines:

Whether people are browsing their Twitter streams, Email subject line or Facebook feeds they hardly spend 2 minutes on a single post. So to make people more interested in your blog posts try to make more catchy headlines to attract their attention. And I guess adding a funny or emotional touch to the titles is more likely to win the attention of people on social media.

Write about what is new or topical:

Just take an example of TV news or newspapers, they are full of latest updates of the market and I think everyone interacts with them at least once in a day. The same thing you need to do with your blog post. The more latest you write the more your chances to be on the top of social counts.

Add social sharing buttons early on the page:


Make your content distribution more obvious just by adding call to action social sharing buttons either at the top or at the bottom of your content page. Wherever you add these buttons just make sure they are clearly visible to your audience and they do not require much efforts by your readers.

Write more “how to” pages:

Web is the ultimate source of solving all your queries and people mostly surf the internet in search of how to do something. And you can create a text -based solution for such how to queries but this won’t entertain the audience. So what you need to do is to add some multimedia in your blogs. This multimedia can be a video, a gif or an interactive image that is of the interest of the people.

Well all these are my already implemented suggestions that really gave me a good social media reach. If you also have some ways then feel free to deliver them here in the comment box below.

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Benefits of Social Media

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World has faced many changes in Technology and Trends. Trends which change every month or with addition of new technologies. Technology is not dependent but if we talk about IT, most of the changes are in field of communication, how we communicate with each other, how our devices communicate with each other. Nowadays small objects can contact each other like a Toaster or coffee Maker. Though this communication is possible only through microchips but the software part has given them the super power to do more than their potential.

If we talk about social media, the impact can easily be seen, like now we can stream live our video feed, show friends or world what we are doing. A bit of automation can also be seen now as now scheduling our posts is possible and the limit is infinity.

Counting Benefits of Social Media seems outdated now but as the technology has influenced this world too, the benefits also have changed. Let’s have a look at some of the benefits of Social Media in 2016:

  • Gain valuable customer insights: Social media generates lot’s of user data per day, say it’s posts created, tweets made or videos uploaded, everyday valuable user data is created. Lone gone are the days when even 1000 shares were considered as worthless.  Now Even a single share counts and can become a trending topic on social media.
    With daily engagement data from social media  you can easily know about your customers, their interests, get feedbacks etc. that can help you take decisions.
  • Ability to use Social accounts as login to websites: Now no need of filling up forms to sign up to any site. Now users can use their social accounts to Sign In/Sign Up  to any website. It is a huge benefit for customers as they need not to spend time in filling a signup forms or remembering passwords.
    Due to security reasons, it is recommended to use different passwords for every account, and use non-dictionary words, include alpha numeric patterns. It is very hard to remember such passwords, especially if you have set them up for multiple accounts.
    For marketers, It is a great source of getting customer insights.
  • Find out what your competitors are doing: Social Media Strategy is something which every business has in their Monthly Todo/Revision list. By monitoring competitor's Social Media activity, you can get an idea of your competitors strategies and drive your strategies according to that.
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Overcome Your Password Challenges with Single Sign-On

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Challenges are tough, sometimes you just get lucky , sometimes the opponent does. What will happen if you challenge a challenge itself?...The tougher get’s more tougher !... and almost impossible to complete.
Yes some cases are exactly the same, impossible to accomplish, but some have   alternates, whole new way to accomplish or cope up with them. Such an alternate to multiple passwords is Single Sign On.
Passwords are implemented everywhere, from personal to professional life. ATM pin’s are type of passwords too. World considers itself secure using passwords and  several other  alternatives to passwords like fingerprint scan, retina scan etc. It is assumed the passwords can never die, seems true as they are the only root of security and authentication.

So what challenges are involved with passwords?
  • Password Theft
  • Hack
  • Forgetting of Passwords
  • Insecure Passwords
  • Common Passwords

Above are the most common challenges faced by a normal person on an average. The most common challenge faced is forgetting of passwords and Common passwords.
Generally people are unaware of strong passwords, they choose passwords which they find easy to remember or common.

There is another category of passwords which are easy but secured , like combination of names and birthdate, like paul1987, mydaughterkelly2006. They are considered as secure but once upon social engineering them , they are easy to guess.

For web properties which are  single entity but are somehow connected to each other towards a single goal of providing service to customers, passwords are enemies, as storing and managing them get’s hard plus extra resources are also spent.
Single Sign On provides a usability to such web properties and the owner with different web properties. Single Sign On provides usability to users of logging in to such multiple portals using a single ID.

Once you login to a SSO Enabled portal, you automatically get’s login to other portals also as you open them. It solves the problem of remembering multiple passwords, for every portal...which solved one of the challenges faced while using passwords.

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