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Injury or Accidents in the workplace

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Accidents in the Workplace are quite common. Everyday we come across news of accidents in workplaces that forces me to think how we can reduce these incidents. Security and safety at workplace is a major concern for both the employees and the employers. Beside keeping emergency police, hospital, ambulance, doctor and fire fighters’ numbers; one must take care of the below mentioned points to handle various kind of workplace injury and keep the workplace safe and secure.
  1. Fire
  2. Electrical
  3. Software and Data
  4. Office premises & colleagues
  5. Parking Area
  6. Machinery  
1.  Fire –
Fire is one of the major element uproot the security and the most common workplace injury. While talking about workplace,  here are some points one must note in order to stay safe with this workplace injury.
  • Become familiar with your facility’s fire and life safety systems.
  • Know which of the following your building has, as well as their location and use: Manual pull alarms | Fire extinguishers | Smoke detectors | Fire alarm monitoring service | Exit doors & stairwells | Voice alarm| Sprinklers | Fire doors „Watch out for Common fire | Missing or broken fire safety equipment |Accumulated trash | Open fire doors| Burned out exit lights| Blocked stairways
  • Do not use water to douse fire caused by electrical fault you may  get the electrical shock.
2. Electrical –
Steps to avoid electrical accidents and hazards in workplace
  • Maintain all electrical installations in good working order
  • Provide enough socket-outlets for equipment in use
  • Do not overload socket-outlets – using adapters can cause fires
  • Know the position of Emergency Off ( Power)  switch to cut off power in an emergency
  • Use the right equipment as per the advice of specialist and certified electrician
  • Some equipment are double insulated. These are often marked with a ‘double-square’ symbol. The supply leads have only two wires – live (brown) and neutral (blue)
  • Using lower voltages can reduce or eliminate the risks of electric shocks and burns.
  • Portable tools are available which can be run from a 110 volts, centre-tapped-to-earth supply, (usually from a transformer) Battery-operated electrically powered tools are safest.
  • Temporary lighting can be run at lower voltages, e.g. 12, 25, 50 or 110 volts.
3. Software and Data
Workplace is  full of responsibilities as you have to deal with loads of information and processes.  The safety of organisation and employees are dependent on confidentiality and trust.
Breaching any of those can be a curse so there are steps to take precautions -  
  • Do not share sensitive information with unknown individuals in chat-rooms or other Internet discussion forums. 
  • Verify that you have an encrypted connection when providing credit card or other financial information online.
  • Use a password that cannot be easily guessed— mix up letters and numbers in a random fashion.
  • Change your password regularly.
  • Backup all systems regularly.
  • Keep backup information in a fire safe or better yet off the premises.
  • Use virus protection software.
  • Use a firewall or gatekeeper between your computer and the Internet.
  • Disconnect computers from the Internet when they are not in use.
  • Regularly download security patches from your software vendors.
  • Don’t send confidential, financial, or personal information on your email system.
  • Use original software
  • Keep your website secured

4. Office Premises & colleagues –
Even inside the office there are various threats, harassment and safety breaches, so one needs to take complete care to tackle the problem and here are those :-
  • Easy-to-use phone systems with emergency buttons |sign-in policies for visitors | panic buttons| safe rooms | security guards| office access controls| good lighting| CCTV|  safety training
  • Hiring time -employment gaps| history| references| and criminal and educational records
  • Potentially violent employees | clear, written policy that spells out procedures in cases of violence and sanctions for violators| Policy against sexual harassments and abuse

5. Parking Area –
  • Choose a well-lighted, well-guarded parking garage. 
  • If the office building has its own garage, work with your facility manager if you do not feel safe.
  • Always lock your car and roll the windows up all the way. 
  • If you notice any strangers hanging around the parking lot, notify security or the police. 
  • When you approach the car, have the key ready. 
  • Check the floor and front and back seats before getting in. 
  • Lock your car as soon an as you get in—before you buckle your seat belt. Write down the license number of any vehicle involved in a possible crime.

6. Machineries
There are high chances  of safety breaches in office or work places if one take proper care of machineries or the forget to take precautions. Keep these points in mind while dealing with machineries.  
  • Observe and practice the safety procedures established for the job.
  • In case of sickness or injury, no matter how slight, report at once to your supervisor or medical team
  • In case of injury resulting in possible fracture to legs, back, or neck, or any accident resulting in an unconscious condition, or a severe head injury, the employee is not to be moved until medical attention has been given by authorized personnel.
  • Do not wear loose clothing or jewelry around machinery. It may catch on moving equipment and cause a serious injury even death
  • Never allow distraction to divert attention or concentration at the time of machine operation. It you might cause him or her to be injured. If necessary to get the attention of another person, wait until it can be done safely.
  • Wear protective equipment, such as goggles, safety glasses, masks, gloves, hair nets, etc. appropriate to the task.
  • Safety equipment such as restraints, pull backs, and two-hand devices are designed for your protection. Be sure such equipment is adjusted for you.

  • Workplace injury doesn’t always mean something physical. While some of these injuries are not predictable, but staying alert is the key to stay safe with these accidents in the workplace as well as in the personal life. Safe work environment ensures happy employees which means excellent work output.
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Reduce bounce rate on your site with 4 web design tips

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how to reduce bounce rateLot’s of traffic but very few conversions, does that sound familiar to you? Getting huge traffic on your website is of no value if this traffic doesn’t stick. Everyday online users visit hundreds of new websites but don’t spend time more than few seconds. In short, they land on a website, scan it briefly and decide to leave.

Bounce rate is basically a measurement of the visitors who ditch your website as soon as they arrive without visiting any deeper pages. In general, the lower the bounce rate, the better it is.

In this article I am going to mention four web design tips that will encourage visitors to stick around thereby reducing bounce rates :
1. Choose a simple yet attractive design :

The first thing visitors notice after landing on your website is how it looks? These first few seconds of interaction can either make or break your business. So keep your website design simple but unique.  Make experiments, but it should be able to grab user attention. With 90% visitors believing poor web design as the reason for not trusting the business, you must make sure that the web design must be able to convince user to stay. Too many ads, video on autoplay mode will immediately make users leave. Put all the important information above the fold and make it easy to navigate.

2. Ditch long forms :

Social Login

We all hate filling forms, no matter online or offline. Greeting users with a long registration form as soon as they arrive on your website in order to complete the desired action, will immediately make them leave. 75% users leave the website rather than going through complicated customer registration process thereby causing high bounce rate on your website. Social Login is a great alternative here. Also known as Social Sign On, simplifies the whole process of registration by making it a one click process. It lets your website visitors authenticate themselves using their existing social identities. Social Login boosts conversions by increasing the number of sign ups on your website and at the same time reduces bounce rate.

3. Organize your content :

Only a naive can expect that the visitor will bother to navigate the site in order to find the content that he want. If the content on your site is not well organized and it is taking too much time for the visitor to find the content on your site, trust me they will leave your website right away. In order to make them stick around, organize your content in such a way that the desired content should be just one or two clicks away from the home page.

4. Optimize your website for mobile :

mobile friendly website

As per ComScore, 60% of the time users spend online is via mobile devices. No matter how good and optimized your website is for desktops, if you haven’t optimized it for mobile devices as well, you are missing out a lot. Having a mobile optimized website is need of the hour and if you are not serious about it yet, you can be in a big trouble in near future. With mobile devices taking over desktops for the primary device to access internet, you must ensure that you have opt for responsive design.

If you want to make the most out of your website, you must take steps to boost conversion and for boosting conversion, you need to find out ways to convince users to spend more time on website. Above mentioned four tips will help you out with it. Which other tips do you think I missed, mention in the comments below.
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IDM free download with Patch: is it worth it?

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Internet is like a huge library of information and websites that we can browse through and collect data from. Many times we download things over the internet. Things like documents, pictures, software, multimedia content like videos can be easily downloaded from various sources on the internet.

But let’s face it. Not every place we download from has very good servers, right? I have myself faced many scenarios in which the download just stopped and I had to try again and again in order to download it. I was looking for a proper fix for this as my internet connection was already stable.

This is when I came across the download manager called as Internet Download Manager or say IDM in short. It is a very efficient download manager and it can easily download things from the internet without dropping or stopping the downloads. You can set it to download the files automatically when you click links in browsers and it will automatically grab the download links and it will start downloading the stuff for you. It is far more better and useful as compared to a browser’s own download manager that you might be using.

Let us take a look at how IDM works.
When you start a download with IDM, it checks whether the download can be made on not in multiple strings. If it can be downloaded in multiple strings then IDM starts 8 connections from the download server and downloads the stuff in a much better way. This not only helps you in giving you proper undamaged downloads, but it also uses your download bandwidth in a better way which results in faster downloads.

IDM Download with Patch

If you want IDM free version with patch download then I have some bad news for you and you may want to read the disclaimer here:

“IDM with patch download is not legal in anyway and you are just contributing towards increasing piracy which is a punishable offense in many countries since it spoils the whole developer business ecosystem.

Any type of IDM patch is illegal and the website or person providing it will get into trouble once they are caught. Also, many places and websites that they are providing you links to download patch idm 6.23 but in reality they will provide links to malwares which might end up harming your computer as well as data.

So just take a look at the website before downloading the IDM patch and also keep it in mind that it is totally illegal to download IDM latest patch.”

Buy IDM Proper Licence

We encourage you to buy the proper IDM licence incase you find it useful as it will help the developers pay bills and live a life as this is what they do for a living. IDM will hardly cost you anything when you buy it and I am sure you will find full value of the amount that you are paying for it.
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5 Signs you are ruining your site on Mobile

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Unless you are living under the rock, you must be aware of the latest update made by Google regarding to the importance of a mobile friendly website.  The recent research says that by July 2015, around 33.4% traffic arriving on all the websites worldwide was via mobile phones compared to 17% in 28.9% 2014.  The stats clearly define the significance of having a mobile friendly website for your business.
5 Signs you are ruining your site on Mobile

But still not many businesses are serious about making their website optimized for mobile users. In this article I am going to highlight some common signs that indicate you are ruining your website on mobile devices.

  1. Complicated Navigation :

    Make it easy for your audience to use your website. Optimize your website in order to direct audience to desired places easily. This includes providing your visitors a convenient layout to browse products, make searches or do any other desired action on your website. Make sure to size buttons and place them in such a manner that users can easily tap them. Also add viewport meta tag to improve readability.
  2. The barrier of registration :

    The last thing your users want to do is to fill a long registration form in order to perform certain action on your website. Providing social login will help you to offer your audience a convenient mobile authentication process for your website. Around 73% online users prefer to opt social login rather than email registration, which defines a huge scope for implementing social login on your site. With social media login,  you are able to save multiple thumb gestures and make the whole process quicker. Apart from making the whole process convenient, social sign in also provides you access to reliable user data from their social profiles.

    You can also add social login on your mobile apps. Read here how social login helps app marketers.
  3. Poor Page Loading speed :

    In this hectic era, nobody likes to wait. Does your sites makes users wait a lot before loading completely? Well, the seconds of delay in page loading time is quite equivalent to years in mobile customer attention spans and they start looking for alternatives. Poor site speed is a harming factor that directly affects your search engine rankings. So always keep testing and make your website perform faster. By using Google Page Speed Insights tool, you can test your website speed and get recommendations to improve it.
  4. Pushing too many pop-ups and ads :

    Users arrive on your website with some specific action in their mind and anything that comes in between, is sure to irritate them. Displaying too many pop-ups and ads as soon as the user lands on your website is one of the signs that you are ruining your website for your mobile audience. So make sure to limit the number of ads and pop-ups you show. Also make it easy for user to close them.
  5. Poorly placed call to action buttons :

    Call to action buttons are the most important part of a website. But using poorly designed and wrongly located CTA buttons are doing no good for your business. Some of the mistakes businesses make while designing CTA buttons for mobile site is to make it too small or too closer or using poor contrast. In order to avoid these mistakes, make the CTA buttons big enough to easily being noticed. Also put them on places which are easy to locate. Use the color which grabs user attention.

With Google’s official declaration about the need of making your website mobile friendly, needless to say, it’s need of the hour. So if you are making any of these mistakes, it’s high time you start putting some serious efforts in this direction.

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Tips for designing a conversion friendly landing page

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Landing pages play very important role in driving conversions on websites after all for many users, they work as the first interaction with your website. In general visitors arrive on your website after being directed from adwords or email or some social media campaign. A well optimized landing page convince them to convert.
landing page optimization

By the process of landing page optimization, you can improve your landing page design in order to drive higher engagement and boost more conversions. Presenting the article that will help you to optimize your landing page to ensure higher conversions :

  1. Write a catchy headline :

    The first thing visitors notice after arriving on  your landing page, is the headline. So always put some serious effort to make your headlines catchy and clear. It should define the value proposition of your business. Here are some things that you need to consider :

    a. It should have the ability to grab user attention.
    b. The headline must tell users what this product or service is about.
    c. The headline shouldn’t be too lengthy, it should be short and simple.
  2. Optimize your landing page forms :

    The key aim of a landing page is to gather user data with the help of a lead generation form, which means you must make sure that your forms are well optimized and easy to use. One such way to optimize your landing page forms is with the help of social login.  Also known as Social Sign In, it lets your website visitors authenticate themselves using their existing social media identities. The benefits of social login are :

    a. Users no longer need to fill information in the form manually.
    b. Social Login eliminates the need to create another site specific username and password.
    c. With Social Login, you get access to permission based first party user data from their social media profiles.
  3. Provide an appealing Call to action that stands out :

    Call to action buttons are one of the most important elements of your landing page that contain the power to drive conversion. So always make sure to provide a call to action that stands out. Following are some tips to design a perfect CTA for your landing page :

    a. Experiment with various kind of CTAs to find out which one works best for you.
    b. Make the CTA buttons size big.
    c. Use the contrasting color for your CTA button.
    d. Use some strong line instead of “click here” or “submit here”
  4. Provide Social Proof :

    Last but definitely not the least, offer social proof on landing pages. An average user gets hundreds of emails from various business, so how would you stand out? By providing social proof. Social proof helps in building customer trust. Let them know what others are saying about your business, product and service. There are four main ways to include social proof on your landing pages :

    a. Provide customer testimonials
    b. Include case studies.
    c. Include embedded posts like tweets, FB posts, etc
    d. Provide Social Count
Conclusion :

Landing page optimization is a great way to drive high quality leads by enhancing user experience. The tips mentioned above are the starting points. The key to get a perfect landing page is to keep testing and optimizing after all what works for others, might not work for you. So keep testing and don’t be afraid of experiments as it will make you stand out.
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Marketer's Guide to On Page SEO

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When somebody talks to you about on page SEO, the first thing that might come to your mind is meta tags. A well optimized web page can drive huge traffic to the website. Well, in this article I have brought for you an amazing infographic from Backlinko that will help you out with some practical tips to optimize your web page for search engines.

On Page SEO Checklist

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5 ways to integrate social media with ecom site

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Social media is one such area where online users spend most of the time now a days and that’s why integrating social media to your ecommerce site will drip additional value to your business.

This article explains here five most effective ways to integrate social media with your ecommerce website :

  1. Offer Social Login :

    Around 86% visitors leave a website on being asked to fill a long registration form before buying the desired product. Social Login is a great solution there. Also known as Social Media login, it allows visitors to use their existing social identity in order to authenticate themselves, eliminating the need to create another username and password.
    Social login
    The easier it is to sign up, the more people are going to do it thereby boosting sign up rates as well as conversion. Along with simplifying the registration process, social sign in provides businesses access to reliable first party user profile data that can be used to create more targeted marketing campaigns. Other benefits that social login provides are less spam registration, low bounce rates, etc. To know how social login is being used by businesses, check out this report by LoginRadius.
  2. Place Social Sharing buttons on product page:

    It’s human nature that we love to share what we like with the people known to us and sharing our purchases on social media as well as taking opinion from others has become a trend now a days. Placing social sharing buttons on the website has become quite common these days as it benefits the site with increased visibility and higher engagement.
    Social Sharing

    While adding social sharing buttons, make sure to use the most popular social media networks as per your business and audience. Also place these buttons close to the product in order to drive maximum engagement.
  3. Provide social based commenting :

    Offering social based commenting like comment with Facebook, Disqus will help your business in making the experience of commenting more convenient and engaging. Apart from eliminating the hurdles of captcha, it makes the commenting process social.
    Social Commenting

    Social based commenting also has a rating system that indicates the most engaged comment as the top most discussion.
  4. Add social proof on product page :

    When the users arrive on the product page, show them what others are saying about your business and products and why they should choose you. There are numerous ways to integrate social proof on your site but the four most popular ones are as below :
    Social Proof

    a. Embedded social media post
    b. Testimonials
    c. Social Count
    d. Case studies and use cases
  5. Show the list of product that are in trend socially :

    Many of the products of your website are more popular on social media than others so it is essential to highlights those products to your customers in order to convince them to buy it. To that end, you can add a “popular products” section on your website that can help users to find out which products are more popular and trendy on social media.

The age of social media is finally arrived. People are spending time on social media like never before and if you haven’t added these social elements on your site then you are missing out a lot.

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