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Most Popular Company Slogans: Know How You Can Write Yours!

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Think of the brands that you love and tell me what you recall. Most probably it’s not just the brand name that came in your mind, You might also start recollecting their famous slogans. Yeah, brand slogans are most likely to catch attention if written well.

Good slogans are a part of your branding exercise, don’t you think so?

According to the small business encyclopedia of Entrepreneur.com’s, “A slogan is a catchphrase or a small group of words which are combined in a special way to identify a product or company”

A slogan is basically a phrase written by a company itself for the advertisement and branding purpose. They are much like mini-mission statements and exists for the same reason companies are having logos: Advertising. While logos are the visual representations of a brand, slogans serve for the audible representation of the brand. But both are intended towards the same goal which is to grab consumer’s attention.

The purpose is to convey a key message to people so that if they can’t remember anything from an advertisement, they at least take the slogan with them.

Let’s have a look at some characteristics of a great slogan:

Short and Simple: Simple is always effective. A good slogan should always be simple so that people can easily memorize it. A good slogan must be quickly recognizable, that people only have to spend two or three seconds to recall it. It should not exceed the length of a single sentences. Combination of 5 to 6 catchwords are good for an effective brand slogan.

Lasting Impression:  Slogans are meant to be memorable. “Taste the feeling”, tagline of Coca-Cola directly connects to the audience hence has a mass appeal. It is different and it is memorable.

Brand enhancement: Brand slogans are there to strengthen and complement a brand. Just think of the tagline of State farm’s “Like a good neighbour, state farm is always there”. With this catchphrase they speak their features i.e. better service, local agents and more comprehensive coverage. So slogans must convey a message that audience can clearly understand.

Humor:  Humor is always remembered and a company who makes use of it in its marketing advertisements always gets success.

Emotion: Usually the best way to connect with your customers is through emotions. Target your customers pain points and make a personal connection via taglines. Think of the positive brand slogans like Allstate’s “You are in good hand”, Anritsu’s  “Discover what’s possible” and many more. They directly touch people’s intention therefore people  remember it.


Now that you know what makes a good slogan, It’s time to focus upon some helpful tools to write the best slogan for your company:

Tools for creating a memorable company tagline!

  1. Shopify Free slogan Maker: When it comes to slogan generators, shopify’s free slogan maker always tops the list. It is very simple and can generate 1000+ slogans for a single keyword you enter. Just enter a keyword that best describes your business and click on “generate slogans” button and within seconds you will get 1000+ catchy and attractive brand slogans. Choose one that best explains your brand.

  1. Procato:  If you want a tool without much fancy options, then Procato is for you. It creates one slogan for one keyword at a time. And if you don’t like it, simply re-enter your keyword and it will give you another option.

  1. Slogan Generator: It is a free tool that also offers the option to share your generated company slogan across your social media platforms. Its chrome extension is also available for faster generation of taglines. To generate an eye-catching marketing slogan for your brand, you can try different variant of the same root word number of times.

  1. Sloganizer.net: With sloganizer you can create your own business slogan and can directly add to your business website by making use of Sloganizer service center. The created slogan will appear at the top of your website, you can re-adjust it wherever you want. It is free and fast, that’s why the best choice out of all slogan makers.

  1. Go spaces Slogan Generator: This is a brilliant slogan maker where you can sign in your website for free. It can generate more than thousand slogan for a keyword at a time that perfectly goes with your brand and doesn’t look like a misfit unlike other slogan generators. Here you can also create logos, product names and much more using this tool.

Here is a big list of most creative and popular slogans of big brands here:

Adobe
Adobe- Better by Adobe!



Acura
Acura- The Road will never be same



AIG
AIG- We know Money!


Alpo Dog Food
Alpo Dog Food- Doesn't your Dog deserves ALPO?



American Airlines
American Airlines- Something special in the air!




American Express
American Express- Don't leave home without it!



Apple
Apple- Think Different



Adidas
Adidas- Impossible is nothing!




 At&T
 At&T- Mobilizing your world!




Audi
Audi- Innovation through technology



Bank Of America
Bank Of America



Bic
BIC- Flick my bic



Bissell
Bissell- Life's Messy, clean it up



BMW
BMW- The ultimate driving machine



 BOSE

BOSE- Better sound through research


 Budweiser
 Budweiser- The king of Beers


 Burger King
 Burger King- It just tastes better



Calvin Klein
Calvin Klein- Between love and madness lies obsession



Camel
Camel- I'd walk a mile for a camel



Capital one
Capital one- What's in your wallet?


ChesterField
ChesterField- A silly millimeter longer


Cisco
Cisco- Empowering the internet generation


 Citi
 Citi- Live Richly


CNet
CNet- the source for computing and technology



 CNN
 CNN- The most trusted name in News


 Coca-Cola
 Coca-Cola- Taste the feeling



Dannon yogurt
Dannon yogurt- Love it for Life



 Dell

Dell- Easy as Dell


Delta Airlines
Delta- You'll love the way we fly


Denny’s
Denny’s- We're Cooking Now



 DHL
 DHL- We Move The World



 Disneyland
 Disneyland- The Happiest Place on Earth


Dunkin Doughnuts
Dunkin Doughnuts- Time to make the doughnuts



Ebay
Ebay- The World's online Market Place 



Electrolux
Electrolux- Nothing sucks like an Electrolux



Esso
Esso- Put a Tiger in your Tank



Expedia.com
Expedia.com- Don't just Travel. Travel right!



FedEx
FedEx- The World On Time



Fisher-Price
Fisher Price- Best Possible Start



Ford
Ford- Go Further



Fox News
Fox News- Fair and Balanced



FTD
FTD- Say it with Flowers!



General Electric
General Electric- Imagination at work



Gillette
Gillette- The Best A Man Can Get



Gatorade
Gatorade- Is it in you?


 GoodYear
 GoodYear - Made to feel good


 GreyHaund

GreyHaund- Leave the driving to us 



Haig Scotch Whiskey
Haig Scotch Whiskey- Don't be Vague, Ask for Haig



Hallmark
Hallmark - When you care enough to send the very best



Harley Davidson
Harley Davidson- American by Birth, Rebel by Choice



Hebrew National
Hebrew National- We answer to a higher authority



Hertz
Hertz- Hertz puts you in the driver's seat



HP
HP- Invent



Holiday Inn
Holiday Inn- Pleasing People The World Over



Honda
Honda- The Power of Dreams 



 Huggies

Huggies- There is nothing like a hug



IBM
IBM- Solutions for a small planet



Intel
Intel- Intel Inside.



 Jack in the Box

Jack in the Box- We don't make it until you order it



Jaguar
Jaguar- Don't dream it. Drive it!



Jell-O
Jell-O- America's most famous dessert



JPMorgan
JPMorganChase-  The right relationship is everything



 Juicy Juice

Juicy Juice- 100% Juice for 100% Company



Kay Jewelers
Kay Jewelers- Every Kiss begins with Kay
 


Kellogg’s Frosted Flakes
Kellogg’s Frosted Flakes- They're Gr-r-r-et!


KFC
KFC- Finger-lickin's Good!



Kodak
Kodak- Share moments, Share life


Las Vegas
Las Vegas- What happens here, stays here



Lays
Lays- Betcha can't eat just one


Lexus
Lexus- The relentless persuit of perfection 




M&M’s
M&M’s- Melts in your mouth, not in your hands



Marlboro
Marlboro- Come to Marlboro Country



MasterCard- There are somethings that money can't buy. For everything else, there's MasterCard



Mazda
Mazda- Passion for the road



Mcd
Mcd- I'm lovin' it



Meow Mix
Meow Mix- Tastes So Good, Cats Asks for it by name



 Microsoft

Microsoft- Your Potential. Our Passion



Mitsubishi
Mitsubishi- Wake up and Drive



Nike
Nike- Just Do it



 Nikon

Nikon- At the heart of the images


Pepsi
Pepsi- The Taste of New Generation



Phillip Morris
Phillip Morris- Talk. They'll Listen



Sprite
Sprite- Obey your thirst



Subway
Subway- Eat Fresh



 Taco Bell
 Taco Bell- Think outside the bun



Toshiba
Toshiba- Choose Freedom



Toyota
Toyota- Get the feeling



Visa
Visa- It's everywhere you want to be



Volkswagen
Volkswagen- Drivers wanted



Volvo
Volvo- For Life



Walmart
Walmart- Always Low Prices, Always



Wendy’s
Wendy’s- Where's the beef?


Yahoo
Yahoo- Believe



Yellow pages
Yellow pages- Let your fingers do the walking


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