Social media has brought millions of people together and has emerged as one of the most powerful tool for brand promotion online. Social Sharing is one efficient way that can help businesses to utilize social media to convert their customers into brand ambassadors. Without spending a single penny, social sharing drives you huge referrals which makes it a very effective organic strategy. Now more and more businesses are embracing social sharing buttons on their website to encourage social sharing. In this article we will explore the three effective ways to drive traffic with social sharing buttons :
1. Add social sharing buttons to content :
Social Sharing is all about sharing interesting content no matter in which format whether video, images, slideshares, blogs, ebooks and much more! One should not forget that users are more interested to share specific content that matches with their interests rather than general web page. So by adding social sharing widgets on your content, you are allowing users to share exactly what they want thus improves the chances of getting more social shares. Here are some places you should add social sharing buttons on :
- Ebooks, guides
- Video content
- Images, visuals
- Blog posts
2. Incorporate social share buttons on landing pages :
The key aim of a landing page is to highlight the specific message by targeting a specific group of users. Not all the visitors of landing pages convert into paid customers, but still a good percentage will love your product and might be comfortable with sharing it within their social networks. But whether they will share it or not, totally depends on where you have placed the sharing widgets. The best recommended way is to try A/B testing to find out what works best for you when it comes to landing page optimization.
3. Induce Social Sharing in email marketing :
Email marketing is the oldest yet one of the most effective marketing technique when you are talking about driving ROI. Most of the businesses invest huge efforts in email marketing and send lots of mails to their subscribers in order to keep them updated with the latest happenings. But did you know that every email that is being opened by your subscriber is a big sharing opportunity for you. By adding social sharing buttons in emails will encourage subscribers to share newsletter content within social networks and you will be able to identify who is sharing your content.
So friends, are you going to follow these tips? If you have any other tip in mind that I forgot to mention, let me know in the comments below.