Have you ever wondered how some bloggers are able to achieve hundreds or thousands of social media shares on their content? Well, I did! And I am sure, you must have asked the same question at some point of life, didn’t you? Now you must be thinking social shares are nothing but numbers, well I agree but there are lots of things that happen when you get social shares. Here are some examples :
- You get more traffic
- Your email list grows
- Your social presence improves
- You get social referrals
And so on.. The benefits are too many! But the real question remains how you can bring more social shares to your blog? Read this article that will explain to you the guide to encourage social sharing on your blog :
1. Create content that users love to share :
Did you know the biggest part of why users will share your content is the content itself. In order to make sure that your content gets shared, you will have to create content on topics, users are talking and sharing about. Find out the latest trends in your niche and select the topic you have best knowledge about. Craft an eye catching headline and write content in the most creative way. Also make use of interesting visuals like images, infographics, videos, etc
2. If you don't ask it, they won’t do it :
The next thing that you need to take care of is to make sure you ask your readers to share content within people known to them as well. Also don’t make your readers work too hard to share your content within their social networks. You can make sharing simple by adding social share buttons on your blog that will make it easier for users to share your content within their social networks using a single click of mouse. My favorite plugin for this purpose is Wordpress social share plugin by Social9. It is free, easy to customize and very lightweight.
3. Add “Click to tweet” style widgets in content :
You might have seen “click to tweet” style widgets on many content sites and there is no doubt they are getting popular day by day. You can use these widgets with some special quotes or statistics within your blog post for impulsive social sharing. There are many plugins you can use to add these widgets or you can do it on your own too with a little bit of coding knowledge.
4. Avoid negative social proof :
Yes, social proof are extremely important. They help you build trust and credibility but only if they are positive. A negative social proof is worse than no proof. Let’s talk about social share counter. If you are getting too many shares, adding social share counter will tell users that your content is engaging so many people. But if very few or almost zero people have shared your content, then showing social share counter will build negative image. You can prevent this situation by allowing share counter to show up only if the share number matches or exceeds a specific number.
5. Make visuals shareable :
As I said above, you must add interesting visuals within your content. As they say, a picture is worth a thousand words and we all know how images get maximum shares on social networks like Facebook, Pinterest, etc. So make sure that along with adding social shares within blog posts, you add social share buttons on visuals as well.
Do you have any other tip in mind? I would love to hear in the comments below.