Social media has become a vital part of the marketing strategy of every online business. Businesses are doing their research, hiring experts and much more to harness the power of social media for their business. But many a times, businesses end up committing some deadly mistakes while working on social media that prevents them to get success. In this article I am sharing with you three deadly social media mistakes that you are making too.
Mistake 1 : Creating account on all of the social networks :
TBH, you can’t be everywhere. Creating accounts on all of the social media networks out there is of no use for your business. It will result in nothing but confusion. To get the best results, you have to be selective about which social media networks are relevant for you. Analyze your audience, find out where your target audience hangs out the most and create profile on the same. Also make sure that the social media network is relevant to your business niche for eg, creating account on Linkedin will not serve any purpose if you are an ecommerce store.
Mistake 2 : Irregular posting :
If you are thinking that creating accounts and posting once or twice in a month is enough then you are so wrong. To get the best results, you must post on regular basis. Every social media network has its peak timings when it drives maximum engagement. If you want your posts to get the most engagement, you will have to take care of these timings and schedule posts accordingly.
Mistake 3 : Your website lacks social sharing buttons :
Yes, you are working on your social media profiles but that doesn’t mean you don’t need to integrate social media to your website too. Add Wordpress social share plugin to your website which will allow your users to share your content within their social networks using a single click of mouse. Adding social sharing buttons will help your users spread word about you which will drive you social media referrals and improve social presence.
If you are also making these three mistakes, it is high time you need to re-strategize your social media strategy.