How channelizing works for customers in gaining profits

Channelizing simply means directing something through a tunnel. Just like a supermarket where customers enter in bulk and gets distributed to different sections of the market.

Businesses have now implemented this methodology which isn't that strange as you are precepting at this point of the post.

After getting hit by technological revolution, many changes have been adapted into by businesses. Some vary with time, some are temporary and some are permanently adopted to core like CRM.

Property of channelizing was adopted as a core and implemented, it generated great results.

What made channelizing so important?

As stated, channelizing is directing something to a channel. Channelizing helps is pushing customers to right direction, separating  them into different groups.

Taking example of a supermarket, where many customer visit to buy their necessities. Once they enter, they are welcomed by cash counter and an attendant to guide them to different departments of the store.

On the other hand, some customers know their right way, so as they enter, they automatically head towards department.

Here supermarket has made different channels for baby care, cosmetics, groceries etc.  pushing right customers to right groups.

How businesses are channelizing via technology?

Businesses have opted for an identity management platform which helps them in managing and knowing their customers better.

How an identity management platform works is that it simplifies user registration processes and generates insights out of those registrations.

Insights generated are based on user interests, likes and other data points.

According to generated insights, business can know about the variety of their customer base.

Once analyzed and grouped, they can easily decide on who to approach, how to approach and who needs to be discarded. These insights are like in-depth results, just like knowing a customer in person.

Channeling differential customers to different channels ensures time and resource saving, yielding to profits and quality customers.

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What are conversions and how they can be improved

If you are into WWW world, either as a creator or a business using WWW for selling their product or service, ‘conversions’ is a term which is mostly used rarely by developers and occasionally by marketers. For web properties, conversions is a very very important terms which can define profits and loss.

Conversion metrics are gold to marketers, and these metrics are variable. It is based on requirement to compare two or more metrics and generate a resultant conversion report. For different industries and properties, conversion metrics vary.

Conversion metrics are directly related to sales or revenue generation. Here is a list of conversion metrics you should focus on as an online business or service provider.

What are conversions?

Conversions is a common word which is used in many genres. If we specifically talk about marketing, conversion is anything which makes someone to respond to call to action with intention to generate a Lead or sale.

Conversion techniques are implemented in order to fulfil a conversion goal, primarily a lead or a sale. Below we will be discussing some of the tactics which can help improving conversions.

Add a Social Sharing Button to your website. It encourages your visitors to share website’s content on their social media profile. This won’t directly generate a conversion but will definitely help a non-customer to sign up as they will see a known suggesting something, which will help in gaining a level of trust.

Creating Custom Conversion Landing pages for different conversion goals. It is above traditional web designing for particular niche of business. Now visitors are served a custom landing page, either as homepage or a landing page to any marketing process which encourages users to convert to a lead or customer.

Implementing these suggestions will definitely increase conversions on your website.

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Social Media Monitoring Tools!!

In the busy schedules of people, they really do not have time to be regularly active on their social media platforms. In such cases these social media tools are like life saver so know about what tools you can use to regulate your online presence with this fantastic info graphic.

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Benefits of Social Media

World has faced many changes in Technology and Trends. Trends which change every month or with addition of new technologies. Technology is not dependent but if we talk about IT, most of the changes are in field of communication, how we communicate with each other, how our devices communicate with each other. Nowadays small objects can contact each other like a Toaster or coffee Maker. Though this communication is possible only through microchips but the software part has given them the super power to do more than their potential.

If we talk about social media, the impact can easily be seen, like now we can stream live our video feed, show friends or world what we are doing. A bit of automation can also be seen now as now scheduling our posts is possible and the limit is infinity.

Counting Benefits of Social Media seems outdated now but as the technology has influenced this world too, the benefits also have changed. Let’s have a look at some of the benefits of Social Media in 2016:

• Gain valuable customer insights: Social media generates lot’s of user data per day, say it’s posts created, tweets made or videos uploaded, everyday valuable user data is created. Lone gone are the days when even 1000 shares were considered as worthless.  Now Even a single share counts and can become a trending topic on social media.
  With daily engagement data from social media  you can easily know about your customers, their interests, get feedbacks etc. that can help you take decisions.
  
• Ability to use Social accounts as login to websites: Now no need of filling up forms to sign up to any site. Now users can use their social accounts to Sign In/Sign Up  to any website. It is a huge benefit for customers as they need not to spend time in filling a signup forms or remembering passwords.
  Due to security reasons, it is recommended to use different passwords for every account, and use non-dictionary words, include alpha numeric patterns. It is very hard to remember such passwords, especially if you have set them up for multiple accounts.
  For marketers, It is a great source of getting customer insights.
  
• Find out what your competitors are doing: Social Media Strategy is something which every business has in their Monthly Todo/Revision list. By monitoring competitor's Social Media activity, you can get an idea of your competitors strategies and drive your strategies according to that.

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3 Ways To Add Social Media To Your Wordpress Website

Integrating social media to the website is an important part of online marketing. Businesses are trying their best to add social media to their website to maximize the power of social media for business. In this article I am going to share with you three ways to add social media to your Wordpress website :

1. Add social share buttons :

Adding social share buttons on your website provides your users a single click way to share. The importance of social sharing is known to all. Social Sharing is an efficient way to convert your visitors into brand ambassadors. Social Sharing provides you a way to drive huge social media referrals and provides your content the exposure it deserves. Add Wordpress social share widgets to your website. By doing so you provide users a simple way to share content within their social media feeds and improve the chances of getting higher social shares.

2. Add social sign in :

Are you making your visitors go through a long registration process in order to get access to your website? Did you know 75% users leave a website that asks them to fill a long sign up form and even if they stay, most of them end up providing wrong information in the forms, so what do you do? That’s where social sign in helps which lets your visitors sign in using one of their existing social media accounts. Users don’t need to fill the long form, they don’t need to create and remember another new password and you get first party data which is reliable too. Isn’t social login a win-win situation?

3. Add social proof :

Trust is very important. For any business who wants to get success, must work towards brand trust and credibility. Adding social proof can help you there. By adding social proof, you tell your visitors what your existing customers are saying about you, why they chose you and why your visitors should choose you too. Here are some ways to add social proof on site :

• Embed social media posts and feeds
• Display customer testimonials
• Add social counters
• Showcase case studies

If you have any other tip that I forgot to mention, I would love to hear in the comments below.

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5 ways to integrate social media with ecom site

Social media is one such area where online users spend most of the time now a days and that’s why integrating social media to your ecommerce site will drip additional value to your business.

This article explains here five most effective ways to integrate social media with your ecommerce website :

1. Offer Social Login :
   
   Around 86% visitors leave a website on being asked to fill a long registration form before buying the desired product. Social Login is a great solution there. Also known as Social Media login, it allows visitors to use their existing social identity in order to authenticate themselves, eliminating the need to create another username and password.
   
   The easier it is to sign up, the more people are going to do it thereby boosting sign up rates as well as conversion. Along with simplifying the registration process, social sign in provides businesses access to reliable first party user profile data that can be used to create more targeted marketing campaigns. Other benefits that social login provides are less spam registration, low bounce rates, etc. To know how social login is being used by businesses, check out this report by LoginRadius.
2. Place Social Sharing buttons on product page:
   
   It’s human nature that we love to share what we like with the people known to us and sharing our purchases on social media as well as taking opinion from others has become a trend now a days. Placing social sharing buttons on the website has become quite common these days as it benefits the site with increased visibility and higher engagement.
   
   
   
   While adding social sharing buttons, make sure to use the most popular social media networks as per your business and audience. Also place these buttons close to the product in order to drive maximum engagement.
   
3. Provide social based commenting :
   
   Offering social based commenting like comment with Facebook, Disqus will help your business in making the experience of commenting more convenient and engaging. Apart from eliminating the hurdles of captcha, it makes the commenting process social.
   
   
   
   Social based commenting also has a rating system that indicates the most engaged comment as the top most discussion.
   
4. Add social proof on product page :
   
   When the users arrive on the product page, show them what others are saying about your business and products and why they should choose you. There are numerous ways to integrate social proof on your site but the four most popular ones are as below :
   
   
   
   a. Embedded social media post
   b. Testimonials
   c. Social Count
   d. Case studies and use cases
   
5. Show the list of product that are in trend socially :
   
   Many of the products of your website are more popular on social media than others so it is essential to highlights those products to your customers in order to convince them to buy it. To that end, you can add a “popular products” section on your website that can help users to find out which products are more popular and trendy on social media.

The age of social media is finally arrived. People are spending time on social media like never before and if you haven’t added these social elements on your site then you are missing out a lot.

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